Agencies, local & ecommerce

Yes, arguably more than before, but the work has expanded. Agencies now optimise for AI citation and visibility alongside traditional rankings, adding GEO and AEO services. Firms that adapt their offering, reporting and pricing are winning business rather than losing it.

Traditional SEO targets rankings in the results list. AEO optimises to be the answer an AI engine gives. GEO optimises visibility across generative engines. Modern agencies increasingly bundle all three into a single visibility practice rather than selling them separately.

Many are moving toward value-based pricing, because AI optimisation involves more research and strategy than commodity execution. Pricing tied to strategic visibility outcomes fits the broader, more consultative scope better than a flat, ranking-focused monthly retainer.

Through AI citation monitoring that tracks where a client appears across engines over time, with competitor comparisons. Reframing the monthly report from rankings to visibility connects that data to the traffic and revenue outcomes clients actually care about.

Start with a GEO and AEO audit in onboarding and AI citation monitoring for retention. Together they make AI visibility tangible for clients and differentiate the agency immediately, without abandoning the traditional SEO work that still underpins results.

By reframing rankings as one part of visibility and showing AI citation data alongside them. Demonstrating where competitors appear in AI answers, and tying it to traffic and revenue, shifts the conversation forward without dismissing the client's existing goals.

Yes. Schema hands AI clean, labelled price, availability, review and specification data, which is how it identifies and trusts your product from a short query. Accurate, complete schema is the foundational technical requirement for ecommerce AI visibility and citation.

Write descriptions that answer real buying questions, what the product is best for, who it suits and how it compares, rather than only listing features. Question-answering content gives AI decision-useful passages it can extract and reuse in a recommendation.