Aanchal Bhatia
SEO & AEO Strategist
Getting brands cited where the answer actually gets written.
Aanchal Bhatia is an SEO and AEO strategist who helps brands earn visibility inside AI answers — the citations and mentions that surface in ChatGPT, Perplexity, Gemini and Google AI Overviews. Her work sits at the seam where classic search optimisation meets the new answer-engine layer: structuring content so machines can quote it, building the entity and authority signals models reward, and turning AI-search presence into a measurable, repeatable channel. On this blog she breaks down AEO and GEO into playbooks you can run, not theory you have to translate.
Focus areas
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- AI Overviews & ChatGPT visibility
- Entity & authority building
- Technical SEO
- Content strategy
Articles by Aanchal Bhatia
How to Measure AI Search Visibility: 6 Metrics That Actually Matter Beyond Rankings
There is no standard framework for measuring AI search visibility so we built one. Here are the 6 metrics that give you a real picture of your AI search presence, with tools for each.
Jun 12, 2026·14 min read
Why Brands That Rank on Google Can Still Be Invisible to AI Search: Explained
Strong Google rankings do not guarantee AI search visibility. Here is the entity-level reason why established brands get ignored by AI search and the five-step fix that solves it.
Jun 11, 2026·15 min read
Best AI Rank Trackers (2026): An Honest, Vendor-Neutral Comparison
Every "best AI rank tracker" list is written by a company selling one — and they always win. We're pre-launch with nothing to pump. Here's the neutral comparison, with a real feature matrix.
Jun 10, 2026·15 min read
Page Ranks on Google but Not in AI? Fix These 5 Things First
Your page is on page one of Google but invisible in AI Overviews and AI search. Here are the 5 most common reasons and exactly how to fix each one.
Jun 9, 2026·13 min read
Is AI Search Visibility More About Trust Than Rankings? The Evidence Says Yes
The data increasingly shows that AI search citation is driven by trust signals, not just ranking signals. Here is what that means for your strategy and how to build the right kind of authority.
Jun 8, 2026·13 min read
Can AI-Generated Content Rank Without Backlinks? What the Data Actually Shows
Can AI-written content rank on Google or get cited in AI search without a single backlink? We dig into the 2026 data and share what is actually happening.
Jun 7, 2026·11 min read
Which AI Writing Tools Actually Produce Content That Ranks in 2026? An Honest Comparison
Not all AI writing tools are equal when it comes to producing content that ranks on Google or gets cited by AI search engines. Here is an honest, experience-based comparison for 2026.
Jun 7, 2026·12 min read
How to Rank #1 on Google AND Show Up in AI Answers: A Dual-Optimization Strategy
Stop running two strategies. One framework covers ~80% of both channels at once.
Jun 7, 2026·11 min read
Do AI Rank Tracker Tools Actually Work? An Honest Review of What You Can and Can't Trust
AI rank tracker tools promise to show where your brand appears in ChatGPT and Perplexity. But how accurate are they? We break down what works and what is just noise.
Jun 7, 2026·19 min read
Is Ranking Still the Goal in SEO? Why AI Visibility Is the New Metric That Matters
47% of AI citations come from pages ranking below #5. A #1 ranking no longer predicts visibility.
Jun 7, 2026·11 min read
How to Rank in Google AI Overviews in 2026: What Actually Works
Organic CTR drops 61% when AI Overviews trigger. Here's what gets cited instead.
Jun 7, 2026·13 min read
How to Rank Your Website in Both GEO and Google AI Overviews: A Complete 2026 Guide
GEO and AIO are related but different. Here is how to optimise for both Generative Engine Optimization and Google AI Overviews with one coherent strategy in 2026.
Jun 7, 2026·12 min read
Are Google Rankings Still the Most Important SEO Metric in 2026?
Rankings used to be the number one SEO KPI. In 2026, that is changing fast. Here is the modern SEO metrics stack your reporting should be built around instead.
Jun 6, 2026·15 min read
AI Rank Lab Review 2026: Is It Actually the Best AI Visibility Tracking Tool?
Is AI Rank Lab worth your money in 2026? We compare it against Rankscale, SE Ranking, Profound, and Peec AI to give you an honest, data-backed review of what it does well and where it falls short.
Jun 5, 2026·14 min read
If AI Answers Replace Search Results, Do Google Rankings Still Matter?
As AI-generated answers increasingly replace the traditional SERP, is optimising for Google rankings still worth it? Here is what the shift actually means for your strategy in 2026.
Jun 3, 2026·12 min read
How to Use AI Tools to Improve Your Google Rankings in 2026
AI tools can dramatically accelerate every stage of your SEO workflow, from keyword research to content briefs to internal linking.
Jun 2, 2026·13 min read
Why Ranking #1 on Google Doesn't Guarantee You'll Appear in AI Answers
Being number one on Google and appearing in AI-generated answers are two different things. Here is why the signals have diverged and what actually determines AI citation
Jun 1, 2026·13 min read
Why Your #1 Google Ranking Gets Ignored by AI Search (And How to Fix It)
Ranking #1 on Google does not mean you will appear in ChatGPT or AI Overviews. Here is exactly why your Google rank gets ignored by AI and the 6 fixes that bridge the gap.
Jun 1, 2026·10 min read
I Asked ChatGPT, Claude, Gemini, and Perplexity to Rank Each Other. Here's What They Said
What happens when you ask competing AI models to evaluate each other? We ran the experiment. The results reveal LLM self-assessment bias and which AI to actually trust for your work.
May 30, 2026·12 min read
Will AI Search Visibility Become as Important as Google Rankings? What the Data Suggests
Is AI search visibility already as important as Google rankings for some industries? We look at the data and trends to forecast where marketing investment should go
May 30, 2026·11 min read
How to Rank Your Website in AI Search Results: A Local SEO Guide for 2026
Local businesses are being left behind in AI search. This guide gives you the exact tactics to appear in AI-generated answers for local queries in 2026.
May 28, 2026·11 min read
What Does 'Ranking' Mean in AI Search? Redefining Visibility for the GEO Era
In AI search, there are no ranked lists. So what does 'ranking' actually mean and how do you measure success? This guide redefines AI search visibility for the GEO era.
May 25, 2026·13 min read
Why AI Search Does Not Have Rankings Like Google and What That Means for Your Strategy
AI search is probabilistic, not positional. Here is why AI search rankings explained differently changes everything about visibility, measurement, and content strategy in 2026.
May 23, 2026·12 min read